9 Wow-Worthy B2B Content Marketing Examples To Inspire Your Content Strategy
With today’s social media marketers having a lot on their plate in terms of roles and responsibilities, tools and platforms that offer the ability to automate various processes are proven to be a godsend. Just a few examples of automation in B2B marketing include the ability to schedule posts across social platforms; AI-powered proof-reading software; automated email campaigns; automated lead scoring — plus so much more. And with AI technology only in its infancy, we should expect far greater opportunities for B2B marketers in coming years. Social media b2b Getting down to brass tracks in B2B social media marketing, LinkedIn is a clear winner, according to Nora Leary, growth director at Ironpaper, a B2B marketing agency. Where many B2B companies go wrong is posting content that is irrelevant to their target audience, she added.
B2b social media
Social media ads CPM worldwide 2021-2022 6. Explore social media influencers It’s a common misconception that brands should only share their own (owned) content on social media. It’s actually more engaging for social media users to see a variety of content.
What are the risks?
Now that you and fellow stakeholders in your manufacturing organization have determined that you need to get serious about using social media marketing, it’s time to start doing B2B outreach online. Delap's B2B Tips Moreover, B2B sellers miss their mark by going after followers who are only interested in what they sell. It’s highly unlikely to quickly find a large following on social media that may be interested in the B2B’s niche. The best approach is to look for followers who aren't directly interested in the company's niche by coming up with an interesting industry-relevant angle on social media posts.
B2b social media marketing strategy
Slowly, B2B companies are beginning to examine TikTok as a possibility for breathing new life into their social media strategy. While it may not garner the same results as something like LinkedIn can, it is an easy way to get ahead of what is a relatively untapped market in B2B. Short-form video content is here to stay, and if you have room in your marketing plan or budget to do some experimentation and work out the kinks, it’s a good time to do so. You’ll be in a better position as platforms like TikTok continue to blowup, and more B2B businesses start taking advantage of it. 21. Bonus: Platform-specific B2B social media engagement tips It’s especially important (and impactful) to loop the sales team into your social media marketing efforts. In fact, 78% of sales reps engaged in social media consistently outsell their peers who have no presence. Taking social seriously as a sales organization (and as individual reps) is a must.